Business Book Publishers vs. Self-Publishing Companies
By BookBaby author Scott McCormick Estimated reading time: 9 minutes Publishing a business book is a significant step for any entrepreneur, executive, or thought leader looking to share their expertise and influence their industry. When it comes to publishing, authors have two primary routes: traditional publishing and self-publishing. Traditional publishing involves selling your publishing rights to a large company, while self-publishing allows authors to publish their work independently. Each option has its own set of advantages and challenges. In this guide, we’ll explore the key differences between traditional publishing and self-publishing and look at how to choose the best self-publishing partner for your business book. Understanding these options is crucial to making informed decisions that align with your goals, resources, and vision for your book. Table of Contents: • Exploring self-publishing for business books • Traditional business book publishing • Key considerations for authors • Conclusion Exploring self-publishing for business books In recent years, self-publishing has emerged as a powerful option for business authors. Unlike traditional publishing, where the author submits their manuscript to a publisher and hopes for acceptance, self-publishing is available to all authors, and it gives them full control over the production and distribution of their book. This model has grown in popularity, particularly among business authors, because it allows for greater creative freedom and the ability to reach niche markets more effectively. The self-publishing process and timeline The self-publishing process is often more streamlined and faster than traditional publishing. Here’s a general overview of the steps involved: Manuscript completion: The first step is, of course, finishing your manuscript. Start by writing a compelling business book that shares your specialized knowledge. Feedback. Once your manuscript is finished, it’s a good idea to hire beta readers to get feedback. Try to get at least five readers so you’ll be able to spot trends and therefore know where your manuscript needs the most help. Editing. After you have incorporated those changes and completed your final draft, you need to hire an editor. A skilled editor can refine your manuscript, ensuring clarity, coherence, and correctness. Do not skimp on this step! The good news is the pros at BookBaby offers affordable book editing services. Formatting and eBook conversion: Once your manuscript is polished, the next steps involve formatting the book for print and digital formats. This is a crucial step because the design impacts the book’s marketability. To ensure your book will look perfect as a printed book or eBook, hire a pro. Design: Your book cover is your single most important form of marketing and advertising. Do not leave this to an amateur. Hire a professional book cover designer. Distribution: After formatting, you need to set up distribution channels. This includes choosing bookstores like Amazon, Apple Books, and other pleaces where your book will be available. If you choose to distribute your book with BookBaby, your book will be available in over 60 stores around the world. Printing: It used to be hard for indie authors to distribute their printed books. Now, thanks to print-on-demand, it’s as easy as pie. Marketing and launch: Finally, you’ll market your book to your target audience. This involves everything from social media promotion to email marketing and networking. This entire process can take as little as a few months, giving authors the ability to publish quickly and efficiently. Pros of self-publishing Self-publishing offers several advantages that make it an attractive option for business authors. Higher royalties: One of the most-significant benefits of self-publishing is the potential for higher royalties. While traditional publishers might offer a royalty rate of 10-15%, self-published authors can retain up to 85% of their book’s sales, depending on the platform. Complete creative control: Authors maintain complete control over the content, cover design, and overall presentation of their books. This is particularly important for business authors who want to ensure that their books align with their brand and message. Faster publication: Traditional publishing can take years from manuscript submission to book release. In contrast, self-publishing allows authors to set their own timelines and bring their books to market much more quickly. Direct marketing to niche audiences: Self-publishing allows authors to market their books directly to specific audiences. This can be especially beneficial for business authors who have a clear target market in mind. How BookBaby offers additional support While self-publishing offers many benefits, it also comes with challenges, particularly in areas like marketing and distribution. This is where a company like BookBaby can be invaluable. BookBaby provides comprehensive support throughout the self-publishing process. From professional editing and cover design to distribution and marketing, BookBaby helps authors navigate the complexities of self-publishing. This support can make the difference between a book that gets lost in the crowd and one that reaches its intended audience. Learn more about BookBaby’s comprehensive publishing services here. Traditional business book publishing Traditional publishing has long been the gold standard for business authors. Major publishing houses have established processes and networks that can give books wide exposure and a certain level of prestige. However, the landscape of traditional publishing has changed significantly in recent years, with increased competition and new challenges for authors. Process and timeline The traditional publishing process is much more involved and time-consuming than self-publishing. Here’s a general outline: Proposal submission: The first step is to submit your book proposal to agents or publishers. Unfortunately, traditional publishing is highly competitive and, therefore, out of reach for most authors — even those authors who have unique and powerful contributions to make in the world of business publishing. Contract negotiation: If a publisher is interested, they’ll offer a contract. This process can take months and involves negotiations over rights, royalties, and other terms. Publishing contracts are complex, and you will definitely want to hire an entertainment lawyer who specializes in business publishing. Writing, editing, and revisions: Once the contract is signed, the author will then begin to write their manuscript. Once finished, they will submit it to their editor. Typically, the editor and author will









